Ezi-Build-Pro


Wellington - SEO/Design - 1pm COST: $75

Tuesday 13 April 2010
01:00 PM - 05:00 PM
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Learn how to optimise your website for search engines and general website marketing issues. This excellent short course will get your website ranked more highly in search engines for more phrases. The cost of doing this course is much cheaper than the cost of advertisting, and the results of increased traffic will be better.

This SEO session lasts 2 hours and should normally be completed after the Website Builder course. However, the course content is still appropriate for any website. You do not need to be hosted with us to gain benefits from attending this course.

As a bonus, we include another 2 hour session on Web Design pitched to an intermedidate level of user. Learn how to do more with your website. Fine tune your design. Insert graphics under your menu. Popout menus. Rotating images. Import 3rd party templates, and creating template variations for different pages. Practical examples to show you how.

SEO Training Session Contents

  1. Selecting keywords
    1. Keyword Selection Tools
  2. Sample Searches
    1. Understanding the google search results page and terminology
  3. Understanding the components of your web page
    1. Meta Title
    2. Opening Paragraph
    3. URL
    4. Headings
  4. Where to make SEO changes on your website
    1. Stuffing the opening paragraph
    2. The RENAME page
    3. The save as file name
    4. Shopping Category options
  5. Links
    1. Inward links vs outward links
    2. Link exchanging, how to get links
    3. Making best use of incoming links
    4. Internal links
    5. Link text and context
  6. Other factors
    1. Domain Names
    2. Refreshing Content
    3. Site Maps / Google Web Master Tools
    4. Comparing other CMS issues
  7. Adwords
    1. What are they?
    2. How they work
    3. Pricing - Is it worth it?
    4. Adsense
  8. Google tool bar and rankings
  9. Questions and Answers
 

Design Training Session Contents

  • Anything we can do, you can do!
  • Quick overview of advanced design area options like "breadcrumb" and "search"
  • Content Options
    • The advanced FAQ help area, with sample code
    • Rotating Images in content
    • Inserting Javascript
  • Quick refresher of traditional website structure, index.html, style.css and images directory
  • Discussion of available templates, and differences between old and new design templates
    • The 5 options when changing a template design
  • The custom template editor
    • CMS Tags, eg [HEADING] [CONTENT]
    • HTML Mode
    • Multiple Templates - A-F (change on page options)
    • Everything inside <BODY></BODY> only, refer to CMS for everything else.
    • Prefix / on src= and href= eg /images and /contactus.html
  • Stylesheets - Fine tuning your design
    • Global CSS versus template CSS, and other CSS files
    • body {} take out background, margin and padding.
    • Prefix / on src= and href= eg /images and /contactus.html
    • Demo H1 customisation of font and colour.
    • Locating style class names from View Source
      • H1, body, td
      • .content
      • .productlistrow .productlisttdimage
    • New editor on way.
      • Separate menu.css and catmenu.css
      • [MENULEFT] and #menu ul
      • [CATEGORIES] and #catmenu ul
      • Sample code
      • Sample customisations
    • How to import additional menu CSS, and creating custom multi level menus and category menus
  • How to importing a new template into the CMS
    • Upload photos into /images/
    • Import CSS and remove/rename body/*/content elements
    • Import templates and rename any content tags, prefix url/src with /

    With reference to sites like

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